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How Nissan found the right yellow for NYC's Taxi of Tomorrow

by Jeffrey N. Ross (RSS feed) on Sep 26th, 2012 at 5:29PM

No matter where you go in New York City, yellow taxi cabs speckle the landscape, and the newly named Taxi of Tomorrow will certainly help continue this trend. After winning the bid to supply the Big Apple's iconic taxis, Nissan designers based in San Diego, California spent about a year coming up with the perfect shade of yellow to use on the 2014 Nissan NV200 Taxi when it starts picking up NYC fares in October 2013. As you can see in the image above, Nissan's yellow is much lighter than some of the other current NYC taxis which Francois Farion, of Nissan Color and Design Strategy,... Read More

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