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3M promotion hijacks Post-It Note Jaguar

by John Neff (RSS feed) on Sep 8th, 2008 at 12:28PM

You no doubt remember the infamous Post-It Note Jaguar. The practical joke played on an unsuspecting coworker turned into an internet sensation thanks to the photographic skills of Scott Ableman who published images of the stunt on Flickr under a Creative Commons license. 3M, the maker of Post-It Notes, wanted to cash in on the popularity of the Post-It Note Jaguar, and so contacted Ableman to use his pics. After a bit of negotiation, Ableman came down to the price of $2,000 for the use of his images on in-store displays for six months. Anyone who deals with professional photographers... Read More

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