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Milan welcomes the Pirelli corso Venezia

by Jonathon Ramsey (RSS feed) on Sep 27th, 2011 at 8:28AM

We're used to hearing the word "Pirelli" outside the world of tires, but those mentions usually refer to 12 pages of nubile beauties wearing nail polish and a little bit of pasta. The Italian tire company plans to blow all that up with the opening of its Pirelli corso Venezia lifestyle boutique in Milan. The inaugural, 16,146-square-foot flagship houses fashion wares, historical exhibits and a collection called "P lunga," which is "a continuously developing integration of tire engineering and the world of sport." That go-fast transports like skateboards, skis, bikes that have been tweaked... Read More

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