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Italian design house Pininfarina predicted last May that it would face an operating loss for 2012 but still come out with a net profit. Both predictions have come true – the company is reporting an operating loss of 8.2 million euros and a net profit of 32.9 million euros ($42.5 million US).

At just about any other auto show, Pininfarina's Sergio Roadster would've been the uncontested showstopper – but at the Geneva Motor Show, where supercar reveals stack up like cordwood and there are plenty of coachbuilt classics-to-be, the Sergio was merely stunning.

To give you an idea of the ethos behind this concept, consider this fact: The Pininfarina Sergio comes with its own custom helmets for the driver and passenger. And yes, they match the sensuous red and black scheme so artfully applied to the car itself. Form and function, rolled into one machine.