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Peugeot rolls out 301 (and new nomenclature) for emerging markets

by Noah Joseph (RSS feed) on May 24th, 2012 at 2:00PM

Where automakers could once get by selling in a handful of specific markets, these days, they need to grab as much market share as they can around the world. That's particularly true for a brand like Peugeot that's missing out on one of the largest markets in the world – this one – and so it is ramping up its assault on developing markets with vehicles like the one you see here. Called 301, the approximately Focus-sized sedan is intended for markets that we once considered the second or third world – markets like Russia, Africa and the Middle East. So not only is it... Read More

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