REPORT: Honda finally approves a second act for the Element
by Sam Abuelsamid (RSS feed) on Dec 14th, 2009 at 2:01PM
In spite of being functionally outstanding, Honda's odd looking Element crossover has never lived up to sales expectations. The funky box never approached the initial sales target of 75,000 units a year, and this year it's on track for barely more than 15,000 sales. Despite its relative commercial failure, Honda has reportedly given the green light to a second generation model. Despite a couple of modest freshenings, the Element is already seven years into its life cycle – considerably longer than typical for a Japanese branded model. Given the slow sales, why would Honda bother... Read More
