• **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.

  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.

  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.


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    Ford hasn't had the best luck with its MyFord Touch and Sync systems, as the finicky infotainment system has been subject to a critical whooping while customer issues have helped sink Ford's IQS scores. The automaker has made a concerted effort, though, to try and fix MyFord Touch. And while the results have been mixed, The Blue Oval is hoping its latest free update, set to go live next week, will make things better.

    A national law firm, Hagens Berman Sobol Shapiro LLP, has filed a proposed class action lawsuit whose presupposition is that MyFord Touch is defective. Specifically, the complaint states that the system – as well as the MyLincoln Touch and MyMercury Touch clones – often freeze, fail to respond to voice or touch commands and have issues connecting to mobile phones.

    Ford deserves credit for being a front-runner in offering advanced infotainment technology with its Sync and MyFord Touch systems, but continued consumer complaints over its confusing touchscreen interface and capacitive controls has made the automaker relent. The Wall Street Journal reports that physical buttons and knobs for controlling tuning and volume will be coming back to Ford vehicles equipped with the controversial infotainment system.

    MyFord Touch is an enigma – not just because the infotainment system itself is difficult to understand and use, but because Ford just can't seem to figure out what to do about it. Ford's marketing chief Jim Farley tells Automotive News that despite ongoing criticism of MyFord Touch, even after a 2013 model year update, it "won't change our commitment to being a leader in infotainment. We want to be the best at it even if it means we have to improve the usability forever."

    Technology can be a fickle thing for automotive companies. Done right, tech can help sell cars. Done badly, and tech can sink a whole company's image.

    MyFord Touch has taken plenty of flack from both consumers and critics since its release last year. The combination of capacitive controls for the climate control system and a cluttered user interface on the center screen were proof that MyFord Touch was a very one-point-oh product. To be fair, it was obvious that Ford's new system was both very advanced and very powerful, but its cool reception suggests that Ford may have attempted to sprint when it should have jogged following the success of S

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