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Report: Ford paying dealers to teach MyFord Touch to buyers

by Jeff Glucker (RSS feed) on Feb 14th, 2011 at 1:01PM

MyFord Touch – Click above for high-res image gallery The Blue Oval's MyFord Touch infotainment system is a powerful bit of kit, so it's perhaps understandable that there's proving to be a fairly substantial learning curve attached to it. Thus, it's no surprise that Ford salespeople are spending more time than normal with car buyers to explain how it all works. But as the old sales chestnut says, time is money, so Ford will reportedly compensate its sales force by providing $75 for every vehicle sold with the MyFord Touch system. This also applies to Lincoln models sold with the... Read More

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