- Feb 3, 2015
Most Successful Super Bowl Ads From Automakers
Most Successful Super Bowl Ads From AutomakersSuper Bowl XLIX has come and gone, and while the New England Patriots celebrate their victory over the Seattle Seahawks, we're left pondering which commercials proved the most successful for their various brands.
One way to judge the success or failure of a commercial for an automaker, like General Motors, Ford or Toyota, is to figure out which makes and models received the biggest uptick in web traffic following the event. Kelley Blue Book has rather helpfully provided this exact information for us, and we've put together a list of the 10 Most Successful Super Bowl Commericals From Automakers in 2015. Scroll through our gallery to find out who won and who lost.
10. Lexus NXSticker Price: $34,480
Invoice Price: $32,240
Fuel Economy: 22 mpg city, 28 mpg highway
Lexus went mild with its ad for the new 2015 NX crossover, choosing to focus on numbers and figures instead of making an exciting or humorous statement.
Perhaps this less-enthusiastic effort is one reason why web traffic for the Lexus NX only increased 48 percent following the brand's Super Bowl commercial, which you can watch here.
9. Dodge ChallengerSticker Price: $26,995
Invoice Price: $26,366
Fuel Economy: 19 mpg city, 30 mpg highway
Dodge got some extra mileage out of an ad that it didn't even create specifically for the Super Bowl. According to KBB, there was a 106-percent spike in web traffic for the Dodge Challenger after the automaker chose to run a commercial that first ran in April of 2014.
Click here to watch the ad, which highlights 100 years of performance from Dodge, along with some elderly men and women who have some good advice for all of us to live by.
8. Fiat 500XSticker Price: $20,000
Fiat has made a habit of making humorous commercials to advertise its wares in the United States, and this year's Super Bowl commercial is no different. We thought it was pretty funny, but it wasn't as successful in driving web traffic as many of its peers. With a 113-percent improvement, it came in as the eighth most successful commercial from an automaker during the 2015 Super Bowl.
Click here to watch how one older man's little blue pill made one small Fiat a little... manlier.
7. Kia SorentoSticker Price: $24,300
Invoice Price: $23,474
Fuel Economy: 20 mpg city, 27 mpg highway
With a 225-percent spike in web traffic, the commercial for the new Kia Sorento came in at seventh position, according to KBB.
With the star power of ex-James Bond Pierce Brosnan, along with a humorous story line, we have to wonder if Kia were hoping for a little more juice from this ad. Click here to see it for yourself.
6. Nissan MaximaIn at sixth place in our list is the Nissan Maxima. Although the car wasn't the main focal point of the automaker's commercial, its airing was the first time that Nissan showed its next sports sedan in public. That being the case, its 229-percent improvement in web traffic is understandable.
Click here to watch Nissan's Super Bowl commercial, which puts its main focus on a father who loves racing.
5. Chevy ColoradoSticker Price: $20,120
Invoice Price: $20,019
Fuel Economy: 19 mpg city, 26 mpg highway
The fifth most successful Super Bowl commercial by an automaker in 2015 featured the Chevy Colorado, a new midsize pickup truck that offers much of the capability of its larger siblings in a slightly more maneuverable package with a slightly smaller pricetag.
Click here to watch the commercial for the Chevy Colorado that had many people adjusting their TV sets. We'd bet that having MVP Tom Brady receive one of these trucks on television didn't hurt, either.
4. Jeep RenegadeSticker Price: $17,995
We've quickly become fond of the new Jeep Renegade. It's ruggedly cute, available with all the off-road goodies we've come to expect from Jeep, and it's priced low enough that it's attainable for most families in the US.
Click here to watch the well-received commercial featuring the new Jeep Renegade that propelled it to a 500-percent increase in web traffic from Kelley Blue Book.
3. Mercedes-AMG GTSticker Price: $129,900
Is it any surprise that the stunning new supercar from Mercedes-Benz drew plenty of attention after seeing big publicity from its Super Bowl commercial. No, not at all. Its bump measured in at a 950-percent web traffic increase, says KBB.
Click here to watch the Super Bowl commercial featuring the Mercedes-AMG GT, starring a tortoise, a hare and one very fast German coupe.
2. BMW i3Sticker Price: $42,400
Invoice Price: $39,510
Coming in second place with a 1,131-percent bump in traffic from KBB is the BMW i3. As an electric car that is completely different from anything else the German automaker offers, we're not surprised that people are searching for more information.
Click here to watch the commercial that helped create all the positive buzz for the BMW i3, featuring Katie Couric and Bryant Gumbel.
1. Lexus RC 350Sticker Price: $42,790
Invoice Price: $39,796
Fuel Economy: 19 mpg city, 28 mpg highway
The biggest winner of 2015, at least when it comes to Super Bowl ads, was Lexus. According to KBB, web traffic for the sporty RC coupe shot up an impressive 1,820 percent!
Click here to watch a video of the commercial Lexus used to promote its new RC 350, featuring radio-controlled cars.
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