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Since its inception, Rolls-Royce has made a living making its customers feel very, very special. Given the average net worth of its buyers and the custom-tailored nature of their vehicles, this sort of approach makes good business sense. That said, some customers are clearly more special than others. Michael Fux, a businessman and philanthropist who commissioned the unusual purple Phantom Drophead Coupe seen here, is clearly one of the latter.

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