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Mitsubishi kei cars "Bloom" for Japan's ladies

by Alex Nunez (RSS feed) on Dec 26th, 2007 at 2:05PM

Click image for photo galleryWhen you boil away everything else, the core elements of the new "Bloom Edition" Mitsubishi kei cars are their Sakura Pink paint; light-colored, water-resistant seat fabrics; and makeup mirrors. Yes, there are other colors available, and we're sure some of the Japanese shoppers (women, specifically) who Mitsu is targeting might also appreciate the cars' UV glass with water-repellent coating (think "factory Rain-X" here). But the real package centers on the Hello Kitty-look that the pink brings. The Bloom Edition package is available on the "i" (above) and eK Wagon... Read More

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