Mini Paceman Concept: Detroit 2011 Photos

Mini: "The 500 is a darling little car... but we're a premium brand"

Mini showed off the Paceman Concept at this year's Detroit Auto Show and announced not long afterward that it would spawn a production model. Tom Salkowski, who recently moved from BMW USA to Mini USA to fill the role of marketing manager, will be the man charged with getting the word about about Mini's eighth model and the ones beyond. Here's what he had to tell us. The small car segment has erupted over the past couple of years and "Mini has prospered" even though it "faced significantly more competition." But when asked what kind of head-to-head competitors the brand thinks it... Read More