Mini lets artist "Krink" all over its car
by Jonathon Ramsey (RSS feed) on Nov 3rd, 2009 at 10:29AM
New York artist KR begat the artistic style – and ultimately brand and trend – of Krink. Mini, combining its urban credentials with an aesthetic born from Queens graffiti, gave KR a Mini to Krink and put it on display in Hamburg last weekend. In case you didn't know, it is the specific theme of finely dripping paint, especially silver, that is Krink, and it has appeared on Nike and Prada and in the New York Times, among other places. At this point Mini is getting so post-postmodern cool that pretty soon the brand is going to be able to bottle its own irony and sell it. Follow... Read More
