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With a starting price of under $30,000 in the US, one might be wondering how Mercedes-Benz plans to eke out a profit on its new entry-level CLA-Class. The answer, as with most other German offerings, will almost certainly be found on its long options list. And while there will be typical creature comforts like moonroofs and uprated stereos on the list, Mercedes is evidently also keen to cash in on the personalization craze that has been padding the bottom lines of brands like Mini and Fiat.

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