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Mercedes-Benz to go back to Super Bowl with CLA and model Kate Upton

by Zach Bowman (RSS feed) on Dec 7th, 2012 at 8:00AM

Mercedes-Benz may have skipped advertising during last year's Super Bowl, but according to Automotive News, the manufacturer will be back for 2013. The company plans to introduce its new CLA to the public at large during the game, using the opportunity to reach some 111.3 million US viewers. While speaking with Advertising Age, Mercedes-Benz USA CEO Steve Cannon said the CLA is a "highly stylized four-door coupe" that will bow with "a surprising price." In addition to pulling the wraps off the new model, Cannon said he hopes the advertising campaign will help Mercedes-Benz reach a wider... Read More

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