The word "Maybach" has joined the long list of synonyms for the word "kaput." Mercedes-Benz released the price list for the 2013 models of its super-luxury sedans, with the price column simply stating "Discontinued" for each one of them.
Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Daimler may not be able to sell very many Maybachs, but there's a flip-side to that equation: Rarity. Exclusivity. Qualities which a Maybach has in spades. But if every tycoon and magnate in your elite neighborhood already has one, and you want to stand out a bit (but not too much) from the crowd, you're going to want something even more exclusive. Like the Edition 125!