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Dissecting the Lotus Metamorphosis: The Company

by Jonathon Ramsey (RSS feed) on Nov 23rd, 2010 at 2:57PM

Lotus sent a cryptic missive last year indicating it wanted to challenge Porsche and Ferrari. Aiming at those targets, it pulled the trigger five times at the Paris Motor Show this year, unleashing the new Elise, Elan, Esprit, Elite and Eterne showcars. Then came the name for the project, "The Metamorphosis," and its tidings of a new era. Yet behind all the modern interpretive art, there are the simple nuts and bolts of getting a car company into a new place. Follow the jump to find out what we learned. Continue reading...... Read More

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