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Ford unveils first television ad for new Fusion

by Sharon Silke Carty (RSS feed) on Nov 5th, 2012 at 12:33PM

Ford is unveiling three commercials this week that attempt to show how the new Fusion stands out from the crowd. The first one, called Disappearing, can be watched below. "The competition is fierce in this segment, and it's important that we tried something different," said Amy Marentic, marketing manager for cars and crossovers for Ford. "We tried to use design and technology to stand out in a very crowded midsized market." Its commercials will also reflect something a little different, she said. Prior to the new television campaign, Ford hired Chinese artist Liu Bolin, known as "The... Read More

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