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Lincoln MKZ Concept looks to kickstart brand renaissance

by Chris Shunk (RSS feed) on Jan 10th, 2012 at 9:03AM

Lincoln isn't inspiring many purchase decisions these days, as the luxury make sits in dead last in sales. That could change with the introduction of a few key products, starting with the 2013 Lincoln MKZ. Ford marketing boss Jim Farley introduced the MKZ Concept at the Detroit Auto Show, and we very much like what we see. The concept, which should look a whole lot like the production model that goes on sale later this year, really pops on the elevated turn table. The rakish, full-length glass roof retracts so all four passengers can enjoy open air. We heard the word "bespoke" a few too... Read More

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