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Lincoln opens dedicated design studio

by Sharon Silke Carty (RSS feed) on Oct 19th, 2012 at 4:30PM

Lincoln showed off its new design center Thursday, the first dedicated studio for the luxury brand since the 1970s. Company officials say the new studio will let designers focus just on the Lincoln brand – which is in the early stages of a badly needed rebirth – instead of splitting their time between Ford and Lincoln models. In the new space, Lincoln designers can focus on one thing: Making the brand something customers want to buy again. "We're trying to bring the best talent in the company together in order to move this brand forward," says J Mays, head of Ford's global... Read More

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