• Lego Ford Explorer front 3/4

  • Lego Ford Explorer rear 3/4

  • Lego Ford Explorer at Legoland

  • Lego Ford Explorer at Legoland front 3/4

  • Lego Ford Explorer at Legoland unveil

  • Lego Ford Explorer at Legoland rear

  • Lego Ford Explorer at Legoland side

  • Lego Ford Explorer in the crowds at Legoland

  • Lego Ford Explorer in the crowds at Legoland

  • Lego Ford Explorer in the crowds at Legoland

  • Lego Ford Explorer at Legoland

  • Lego Ford Explorer at Legoland

  • Lego Ford Explorer at Legoland


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We've heard it before: Kids today don't care about cars, and many are ambivalent about whether they will even drive or not. As hard as it might be to understand that mentality for some of us, it's a bigger problem for the automakers, who have lately been bending over backwards and jumping out of planes to appear relevant to young people.

We've heard it before: Kids today don't care about cars, and many are ambivalent about whether they will even drive or not. As hard as it might be to understand that mentality for us, it's a bigger problem for the automakers, who have lately been bending over backwards and jumping out of planes to appear relevant to young people.

Ford has created a full-size replica of the company's new Explorer crafted from Lego bricks. The sculpture was created by 22 designers over the course of 2,500 hours. All told, there are 380,000 individual bricks at work, weighing in at a hefty 2,654 pounds, and a 768-pound aluminum platform supports the creation.