Holland gets special-edition Land Rover to benefit Malaria
by Noah Joseph (RSS feed) on Dec 19th, 2007 at 4:21PM
Click on the image above to view in high resolution Close your eyes, we're going to play a little automotive word association. Just one round. Think of "malaria" – now what vehicle are you associating with the unfortunate disease? It could only be the Land Rover Defender, the go-anywhere, no-nonsense sport-ute that has probably traveled more malarial swamps and barren deserts than any other vehicle in history. Granted most marketing firms would not recommend that their clients associating their product with a debilitating disease, but this marketing association is geared towards raising... Read More
