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Obviously Subtle: Blancpain Chronograph for the Lamborghini Super Trofeo

by Noah Joseph (RSS feed) on Jun 2nd, 2009 at 8:01AM

Some merchandising efforts are forced, while others you can see coming from a mile away. Swiss watchmaker Blancpain's sponsorship of the Lamborghini Super Trofeo series certainly falls in the latter category, especially with huge pictures of their timepieces emblazoned on the side of the Gallardo spec racers. So it came as no big surprise when Blancpain launched its Super Trofeo chronograph. The only surprise was the total lack of branding on the wristwatch itself. (Though that should have been expected as well from a company whose name means "white bread".) Evidently having gotten it out of... Read More

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