Detroit 2008: Lamborghini adds personal touch with Ad Personam program
by Frank Filipponio (RSS feed) on Jan 13th, 2008 at 7:46PM
click above for more high-res pics of the Lamborghini Ad Personam programAs wild as a standard Lamborghini might be, for some people it isn't enough. That's one of the reasons Lambo unveiled its ultra-exclusive, uber-expensive Reventon a while back. But those are all spoken for and there are still hundreds, if not thousands of buyers waiting to personalize their Gallardos and LP 640s. When not just any old off-the-rack Lamborghini will do, try the new Ad Personam program. Like other high-end makers including Porsche, Bentley and Aston Martin, the concept behind the program is to let customers... Read More
