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LA 2009: Mini owns its inner Bulldog

by Frank Filipponio (RSS feed) on Dec 3rd, 2009 at 11:39AM

Mini may be many things, but stuffy they're not. When your business consists of selling tiny hatchbacks with sports car handling at a near luxury price, you really can't take yourself too seriously all the time. Mini ad campaigns have capitalized on that cheeky spirit to great effect. While at the LA Auto Show this week, we were treated to a preview of some of the newest commercials that will be getting airtime soon. Rest assured, the attitude is still there in abundance. A good example of that spirited personality is the car you see here. Playing on the old Mini's Bulldog alter ego, the... Read More

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