First, Kia Motors Brazil disavowed the ads done in its name by Brazilian agency Moma Propaganda, and now, the Cannes Lions International Festival of Creativity is doing the same. If you'll remember, some creatives at Moma put together a rather suggestive, comic diptych to advertise the dual-zone climate control in the Kia Sportage. The ads got people everywhere rather hot – and not in a good way – and the automaker quickly went on record saying that it didn't commission them.
- Aug 8, 2013
Kia Sportage ads run hot and cold