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Followup: Kia design head "caves" to Korean influence with Naimo concept

by Chris Shunk (RSS feed) on Apr 1st, 2011 at 1:29PM

Kia Naimo EV concept – Click above for high-res image gallery The Korean-made cars of the 1990s and early 2000s looked very... Korean. Not exactly a bad thing, mind you, but it's tough to sell vehicles around the globe that cater to a specific region of the world. That's likely one of the reasons why Kia hired former Audi designer Peter Schreyer to inject some much needed style into its lineup. Schreyer tells Automotive News that there is no "Koreaness" about the Kia lineup, adding "to be honest, we don't want the cars to look Korean." A quick look at the 2011 Optima and you can... Read More

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