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Jeep to push for more sales in China

by Dan Roth (RSS feed) on May 30th, 2012 at 9:28AM

Jeep is one of the most famous brands in the world, and that recognition helps fuel sales and make the marque one of the shiniest gems in the Chrysler crown of brands. The world's most voracious car market, China, knows and loves Jeep vehicles well enough to fuel a sales boom that's got the company looking to add dealers and re-fire local production. Chinese buyers snap up Jeep branded merchandise wherever they can find it, but the actual Jeep dealer network in China is only 120 strong. Still, sales were up 63 percent last year, and Jeep CEO Mike Manley is sure that could rise even further... Read More

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