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Save China's Jeep beer for the end of the trail

by Zach Bowman (RSS feed) on Feb 9th, 2012 at 8:01AM

Modern advertising has conditioned us to associate a wide array of strange images with beer in a can. The Rocky Mountains, silver bullets, Clydesdale horses and blue ribbons all do their best to peddle cheap brew, but Chinese drinkers now have a new mascot for their favorite cold one. Hubei Jeep Brewery Corporation has turned out a new light beer featuring everyone's favorite off road machine. The logo even features a Jeep Wrangler silhouette, complete with the brand's iconic/trademarked seven-slat grille. What does Jeep Beer taste like? Fresh mountain streams? Muddy hill sides? Licking a... Read More

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