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    Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show – we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.

    Jaguar may price the much-rumored F-Type Coupe above the F-Type Convertible, if a report from Australia's Drive is to be believed. What makes Jag think that such a pricing strategy would work? Porsche. Take a look at the German manufacturer's consumer site, and you'll notice that the Boxster is less expensive than the Cayman, despite being essentially the same car.

    With the Goodwood Festival of Speed taking place this weekend, Jaguar has announced it will be there with its new trio of R models as well as a design study version of the hot new F-Type sports car. While we've already seen the XFR-S last year at the LA Auto Show and the XJR and XKR-S GT at the New York Auto Show, the F-Type design study has our attention.

    Jaguar's new F-Type is a pretty potent little pouncer. And while we do love a good roadster, many of us at Autoblog are perhaps more excited about the upcoming hardtop version of Jag's stylish new entry-level sports car. Why? Because even here in heavily camouflaged prototype form, the thing looks really, really good – the sleek roofline blending rather nicely into the F-Type's shapely rump, allowing for better distinction of its pronounced hips over the rear wheel wells.

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