Domestics surpass imports as a whole in 2010 J.D. Power APEAL study
by Michael Harley (RSS feed) on Jul 15th, 2010 at 1:00PM
Porsche once again grabs the top spot (for the sixth time in a row) in the J.D. Power and Associates 2010 Automotive Performance, Execution, and Layout (APEAL) Study. This year's study asked 76,000 owners 90 days after purchasing their 2010 model-year cars "how gratifying their new vehicle is to own and drive." The answer, for the first time since 1997, was that the domestic brands were more "appealing" as a whole than the imports (the domestics earned a score of 787 on a 1,000-point scale – 13 points greater than the imports). When it comes down to specific awards (as shown in the... Read More
