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Saab drives icy Aero-X through wall of ICEHOTEL

by Chris Shunk (RSS feed) on Feb 12th, 2008 at 8:32AM

Click above for more high-res images of the ICEHOTEL Saab Aero-XThe Saab Aero-X was one hot concept in Geneva back in 2006, and it looks just as impressive as a full-scale block of ice. Top Saab designer Simon Padian teamed up with ICEHOTEL designer Tjåsa Gusfors to create a sweet sculpture of the Aero-X at the ICEHOTEL in Jukkasjärvi, Sweden. The sculptures were created for Saab's Move Your Mind Room design exercise, which challenges viewers conceptions of what is expected or normal, and to help you feel more connected to the Saab brand. We haven't seen the display in person and... Read More

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