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Geneva 2009: Hyundai ix-onic concept is far more enticing than its name

by Chris Paukert (RSS feed) on Mar 4th, 2009 at 5:57PM

We're not sure what marketing genius came up with the moniker for Hyundai's new ix-onic crossover concept, but it's something of a shame because the labored name sounds more like an air purifier than the attractive vehicle it's atttached to. Questionable marketing decisions aside, the ix-onic, which previews the next Tucson crossover, is a winner. Aesthetically, it has some mildly derivative elements (the face has a certain Mazda quality about it), but it's a good-looking vehicle that comes off bigger and more muscular than its 173-inch length suggests. In other words, it's got... Read More

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