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Hyundai goes even more upscale with Prada Genesis

by Chris Tutor (RSS feed) on Nov 12th, 2008 at 10:59AM

Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked. But South Korea's Hyundai and Italian fashion house Prada? Ummm. Just a few years ago it would have been laughable, and possibly an enormously bad business decision for Prada. But Hyundai's gone all upscale with the Genesis and, in this economy, Prada's not nearly as picky about where it gets publicity. In April, Hyundai will show one of three Prada Genesis sedans at the Seoul Motor Show. The other two cars will be auctioned for charity at... Read More

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