Hublot presents the F1 King, official timepiece of Formula One
by Noah Joseph (RSS feed) on Mar 17th, 2010 at 7:58AM
There's seemingly no limit to the extent of commercial partnerships taking place every day in the fast-paced world of Formula One racing. But while the teams, and sometimes even the races themselves, have been the beneficiaries of such consideration, the series itself has largely stayed out of it. That's all changing now, however, as Bernie Ecclestone is taking a page out of the NASCAR playbook in bringing aboard various commercial partners for the series. LG, for example, was one of the first, and now the series has announced a new partnership with Swiss watchmakers Hublot as the... Read More
