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Hot Wheels advertises microcars with life-size monuments

by Jonathon Ramsey (RSS feed) on Dec 12th, 2012 at 8:44AM

If you ever thought your car was as cool as one sold by Hot Wheels, then a parking lot at Shopping Center Norte in São Paulo, Brazil had your name all over it. Mattel's ad agency there, AGE Isobar, placed a giant rendition of Hot Wheels packaging at the front of the lot for one day last month. Instead of putting a giant Hot Wheel inside, however, the 'box' was empty, and customers could drive their cars inside and then have their pictures taken. As with the miniature cars themselves, the marketing activation was just that simple and just that awesome. Now we'll have to ask again,... Read More

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