Hot Wheels gets playful with full-scale advertisements
by Jeff Glucker (RSS feed) on Apr 6th, 2011 at 4:57PM
Hot Wheels throws Columbia for a loop – Click above for image gallery Diecast cars are a fun distraction regardless of your age, in fact, we've got a few on our desk at this very moment. Hot Wheels may be the king of scale-car fun, but its marketing department likes to think big. Recently, we saw how it turned a historic Australian building into a 3D racetrack. Now it's apparently focused its creative attention on Bogota, Colombia. Going low-tech this time, Hot Wheels has placed a giant 'loop' in the middle of an overpass. It's certainly more eye-catching than a traditional... Read More
