Harley-Davidson President and COO Matt Levatich rode into the Wisconsin Sustainable Business Council's yearly confab on a Project LiveWire – that's the un-Harley electric motorcycle concept, its loudest noise coming from riders singing its praises and shocked onlookers reappraising the brand. While we know that the LiveWire is still being developed, Levatich's comments at the event suggest it's one of those good things which we're going to have to wait a long time for.
Harley-Davidson LiveWire: First Ride
- Jonathon Ramsey
- Dec 7, 2014
- Danny King
- Jul 1, 2014