Hankook aims to play with the big kids in the tire market
by Sam Abuelsamid (RSS feed) on Jul 7th, 2010 at 3:01PM
No matter what aspect of vehicle performance you're looking at – acceleration, braking, cornering or ride quality – it all comes down to four patches of rubber on the road. You can have the best engine, the best suspension or the biggest brakes, but if the rubber can't transmit the forces, it can all just go up in a puff of acrid smoke. When Hankook appeared on the scene 20 years ago, the South Korean tire maker barely had a presence outside its home market. Hankook was not known for high-performance or even moderate-performance tires. Like the automakers from its homeland,... Read More
