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Study suggests driving cars in video games could lead to more purchases in real-life

by Jeremy Korzeniewski (RSS feed) on Feb 9th, 2009 at 4:56PM

When playing car racing video games, do you find yourself choosing vehicles or brands that you've owned in the past? We are definitely guilty as charged on this count, but it seems that this sort of logic works the other way too. People that play popular games like Gran Turismo and Project Gotham Racing have shown an affinity towards real-life vehicles that they used in the gaming realm. Subaru WRX or Mitsubishi Evolution anyone?Financial Post researchers recently conducted a brief study that put people in front of gaming consoles running car racing simulators. Other people were placed in... Read More

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