• Buick Y-Job Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Buick LeSabre Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Harley Earl with 1954 Firebird 1 (L to R), 1956 Firebird 2 and 1958 Firebird 3 - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Chevrolet Corvette - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • 1988 Buick Reatta - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • 1970 Vauxhall SRV Show Car-GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Oldsmobile Aerotech - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Wayne Cherry with 2003 Cadillac Sixteen Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Corvette Stingray Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Cadillac Converj Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Cadillac CTS Coupe Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Holden Efigy Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Buick Riviera Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Opel Insignia Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • Chevrolet GPix Concept - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
  • 2010 Buick LaCrosse - GM was the first automobile manufacturer to single out automotive design. On June 23, 1927, the Executive Committee of General Motors approved the creation of a new department to
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General Motors Design is 85 years old this month, and it has put together a photographic sampling of its history that would be understatement to label merely "rich." The division has been the home of Harley Earl, Charles Jordan, the Cadillac Madame X and its V16, the Turret Tops, the first concept car, an industrial design division working on projects like the Kitchen of Tomorrow, the 1951 Buick LeSabre, the Stingray, Mako Shark and Manta Ray Corvettes, and so much more.

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