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REPORT: Chrysler will be in charge of Fiat 500 distribution

by Frank Filipponio (RSS feed) on Sep 28th, 2009 at 2:31PM

It looks like the 300 might be joined by a 500 in Chrysler showrooms. According to Chrysler CEO and head of sales for all Chrysler Group brands, Peter Fong, the Pentastar will be in charge of Fiat 500 distribution in the States, and unlike the ill-fated Chrysler TC by Maserati, the tag isn't expected to read "Chrysler 500 by Fiat." Because of its relatively low volume, Chrysler doesn't see the need to build a separate dealer network for the retro runabout. Instead, Chrysler dealers will just be adding a Fiat 500 corner in their showrooms. According to Autoweek, about 80 percent of... Read More

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