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PSA: Maserati relabels GranCabrio as GranTurismo Convertible for North American market

by Noah Joseph (RSS feed) on Oct 26th, 2009 at 10:00AM

What's in a name, you ask? A lot, especially when you're trying to increase market share against such storied brands as Aston Martin, Jaguar and Mercedes-Benz, to name just a few. Maserati took the wraps off its first proper four-seat convertible at last month's Frankfurt Motor Show. But while the open-air version of the GranTurismo coupe will be sold as the GranCabrio in overseas markets, the Italian automaker has seen fit to give the vehicle a more straightforward name in North America. When the GranCabrio goes on sale in the United States, Canada and Mexico – as well as... Read More

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