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VIDEO: Citroën using cool interactive "augmented reality" tech to pitch new DS3

by Jonathon Ramsey (RSS feed) on Oct 12th, 2009 at 7:30PM

Citroën is using the latest in video technology to promote its newest compact, the DS3. First, you go to Citroën's augmented reality website and print out the interactive pages. Then, after you enter the augmented reality area of the site, you hold those interactive pages in front of your webcam, and what you'll get is a DS3 placed in various situations that you can control with the piece of paper in your hands.Of course, you shouldn't take our word for it – check out the video after the jump and then hop over to Citroën's site to have a go for yourself.... Read More

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