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Ford plans unique delivery strategy for new Fiesta owners

by Sam Abuelsamid (RSS feed) on Jun 27th, 2010 at 5:03PM

Social media has been a critical element of Ford's marketing strategy during the run-up to the 2011 Ford Fiesta launch, so it comes as no surprise that it'll play a part in the customer delivery experience as well. In-showroom kiosks will play Fiesta Movement videos and act as photo booths for new owners. Before driving off the lot, Fiesta owners receive a USB thumb drive pre-loaded with an audio tutorial explaining the Fiesta's features and and how to use them. Naturally, this can be played back through the Sync system right in the car. Once in front of a computer, drivers can then use... Read More

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