When Ford first announced its plan to put the 1.0-liter EcoBoost three-cylinder engine under the hood of the 2014 Fiesta, it promised hybrid-like fuel economy without a hybrid-like premium. We're still waiting for official specs on this engine, but thanks to the EPA's fueleconomy.gov website and Ford's retail site, we now know what customers can expect in terms of both fuel economy and price.
There's an analogy to diesel engines hiding in the new Ford Fiesta with the 1.0-liter EcoBoost powerplant. There's still a segment of the population that has bad memories of diesel engines, and that makes it harder for Audi or Volkswagen to sell their new clean diesels in the US today. Not impossible, but more of a challenge than it needs to be. In the same way, ask any car geek if they've had good experiences with three-cylinder engines, and the response is likely to be a flashback to a bad rid