Ford is taking a cautiously optimistic approach to hitting its target for sustainability and compliance. A new study, and the company's recent sales figures, have revealed to Ford that there are limits on what consumers will pay and what they expect in return. About one in four car shoppers are willing to pay extra for a green, fuel-efficient car, if they can recoup their extra investment in four years or less.
Ford F-150 Ecoboost Challenge Road Trip with CleanMPG
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