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Ford takes interactivity to The Cloud with new Detroit show display

by Chris Paukert (RSS feed) on Jan 6th, 2012 at 1:57PM

The Detroit Auto Show won't swing open its doors officially until Monday's press days, but that doesn't mean the show hasn't already taken hold at Cobo Hall, as thousands of workers are busy erecting stands, checking lighting and jockeying vehicles into place. Ford Motor Company officials invited us over a little early to get a sneak peek at their still-being-built display, and it's chock-full of technology that takes interactivity to a new level. Dominating Ford's Living Connected display is the centrally located "Cloud Journey" ride, which literally takes showgoers through the ceiling in... Read More

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