Alfa Romeo MiTo too small for the U.S.?
by Jonny Lieberman (RSS feed) on Jul 27th, 2009 at 2:28PM
Small cars have historically struggled in the land of the free, home of the brave. Typically regarded as an afterthought by Detroit, our current domestic crop (Focus, Aveo, Caliber) needs more fertilizer. Imported "penalty boxes" fair somewhat better, but for every Honda Fit there's a Daihatsu Charade. Long story short, profit margins are slim and Americans are big people with big families that drive big distances. However, BMW's new Mini made serious and surprising inroads by giving small car buyers lots of content and high style (and a high price tag). BMW's sold 1.5 million of them, and... Read More
