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Video: Kia AU delivers The Message about new Sportage with Grandmaster Melle Mel and Scorpio

by Chris Shunk (RSS feed) on Aug 18th, 2010 at 12:31PM

Whoever is pulling the strings over at Kia's global marketing operations must love them some old school hip hop. Kia kicked off the urban vibe with its brilliant Soul commercial. The spot featured the marque's celebrated CGI hamsters and the classic Black Sheep track "The Choice is Yours," while poking fun at toasters on wheels like the Scion xB and the Nissan Cube. Good stuff, indeed. Kia of Australia is going back even farther back with a one minute spot for the Sportage featuring the 1982 Grandmaster Melle Mel & The Furious Five hit "The Message." But instead of rocking some... Read More

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